Founded in Whistler, British Columbia, Chromag began when Ian Ritz set out to create a bike that could conquer the steep, technical trails of the Coast Mountains. What started as a personal project quickly grew into a global brand, known for durable, high-performance components built in BC or Taiwan to withstand the toughest conditions.

Expanding into full-suspension bikes and technical apparel, Chromag continues to innovate while staying true to its roots in the local biking community. With events like the legendary Show and Shine, Chromag isn’t just a brand—it’s a hub for passionate riders, pushing the limits of performance and style on and off the trails.