Sweet Protection began in 1988 in Trysil, Norway, when a group of kayakers sought better protective gear. Founded by designer Ståle N. Møller, the brand quickly gained recognition in action sports. In 2011, it launched its first bike helmet for aggressive riders, leading to the award-winning Bushwhacker, designed for single-track biking. With features like MIPS (Multi-directional Impact Protection System), Sweet Protection is committed to pioneering safety and performance, empowering cyclists to push their limits with innovative, high-quality design.